Viral Marketing

by Kelly McGregor

I feel pressured to blog, but I suppose that is the point of assigning a grade point to a blog.

From what I have heard, a lot of groups got off to a rocky start on their GRFF campaign. Which isn't a bad thing for us at least. But we do need to work on our campaign to make it more of a viral initiative than purely an advertisement. I have a few ideas around this that were inspired by a very late night/early morning at Nuit Blanche over the weekend. The art aspect certainly goes well with the films showing at GRFF, but it may be hard to pull off in KW ... we'll see.

A technical definition of viral marketing is "any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence." Note, this does not necessarily include AMBIGUITY. But if ambiguity is what we are to be graded on, I will certainly give you ambiguity ...