Hey!
Today only Adrian and I met up because the other two are away (Sarah: London Eng, Kelly: LosAng), and we basically tried to narrow down our list of campaign ideas and start to make them more focused. I won't get into them now (because apparently other groups are trying to find other groups' blogs) but we can over them Thursday at lunch. Kelly, will you be back? Anyway, I wasn't able to get a room in the Porter since there are no more rooms to book in the Porter (construction), so I was thinking we could just meet up in ML again.
Anyway...I was just going to say that after reading about unity in our text, I think it is important that we have unity among the different initiatives we're using to market GRFF! By having an overarching theme or unifying characteristic our campaign can seem more professional and be more transferrable if its easy to remember. That's all. Hopefully we'll all be there at 12:00pm on Thursday!
KA
Tuesday, September 30, 2008
Thursday, September 25, 2008
Ideas!
Hey guys.
Sarah won't be at class tomorrow so we are going to share ideas tomorrow at 12:15 at the ML caf. While we're still brainstorming I was thinking we could try to think of different mediums (like the Pricken book suggested) that resonate especially to our fellow students. Things like hanging things in the trees, or sticking things between the Imprints or putting things where the bus schedules are. Or even just causing a scene one day. I don't know. I did the readings today, and I realized I was limiting advertising to print...so ya!
Also, Kelley and Adrian... I love what you guys did...(hehe reGUvinated is clever). But I'm pretty sure the criteria is just a picture of Gu on a background, and then a phrase that does a play on words. I like the stuff for sure tho.
Sarah won't be at class tomorrow so we are going to share ideas tomorrow at 12:15 at the ML caf. While we're still brainstorming I was thinking we could try to think of different mediums (like the Pricken book suggested) that resonate especially to our fellow students. Things like hanging things in the trees, or sticking things between the Imprints or putting things where the bus schedules are. Or even just causing a scene one day. I don't know. I did the readings today, and I realized I was limiting advertising to print...so ya!
Also, Kelley and Adrian... I love what you guys did...(hehe reGUvinated is clever). But I'm pretty sure the criteria is just a picture of Gu on a background, and then a phrase that does a play on words. I like the stuff for sure tho.
Batman on GU
I had various ideas, but I decided to go out on a limb and make a humorous advertisement with one of the greatest comic book heroes of all time.
- Adrian
- Adrian
Wednesday, September 24, 2008
Gu ad - with whitespace
by Kelly McGregor
This was my original ad concept, which I still like. I think it effectively speaks to the Gu-consumer in a minimalistic design. Obviously the color in the photograph is a bit off, but I didn't spend too much time messing with it in Photoshop at this point.
Can't Stop the Roc(tane)
I erased the background because I was lasso tool and I do not know why I thought i would just erase! Yeesh, decisions.
Tuesday, September 23, 2008
Sunday, September 21, 2008
They Call Me
Before I make my first post on this blog, I'd like to say that the title of each post I put will be the name of a song I'm listening to as I type.
The Sound Providers & Surreal - They Call Me
I didn't do as well as I had hoped on the quiz on Thursday night, even though it was all simple questions. I read everything, I guess I just didn't read hard enough. I came out after Thursday's class contemplating about whether or not if the film business in general is interesting to me. I enjoy films of course, and I also enjoy exploring the meanings and themes behind the films. Ken Nakamura, who spoke with us that night, had an interesting occupation and introduced us to several opportunities for us to participate in the GRFF. It would definitely be a memorable and productive experience, but I'm unsure if it will help me in terms of my future career.
While the class was looking over the covers of the GRFF, I couldn't help but think: This is the best looking cover they can come up with? Did that woman have to be on the cover of the GRFF magazine? Why not just get a whole new concept for a title page? I'm sure there are many people - probably even in this class - that can create something better than that. No offense to the girl on the cover too, but I don't find her attractive at all.
I was watching television this past weekend and thought about the material we studied so far. After going through all the advertisements we studied, I started to see the different techniques that are used in all these commercials. Usually, I would watch commercials and not care what goes on when these advertisements try to promote their products. I was watching a television program - I forgot which one - and there were probably about 5 commercials that aired. It's sometimes hard to label which technique they had used; they are subjective to the viewer. Among the five, I remember seeing a compare and contrast example, with the Fido commercial that has the animals and the people with the same hairstyle. I also saw the Tide commercial with Kelly Ripa, which is another compare and contrast example. Her arms are too muscular for my tastes in that commercial. Anyway, it seems like the compare and contrast example is very common on television.
The Sound Providers & Surreal - They Call Me
I didn't do as well as I had hoped on the quiz on Thursday night, even though it was all simple questions. I read everything, I guess I just didn't read hard enough. I came out after Thursday's class contemplating about whether or not if the film business in general is interesting to me. I enjoy films of course, and I also enjoy exploring the meanings and themes behind the films. Ken Nakamura, who spoke with us that night, had an interesting occupation and introduced us to several opportunities for us to participate in the GRFF. It would definitely be a memorable and productive experience, but I'm unsure if it will help me in terms of my future career.
While the class was looking over the covers of the GRFF, I couldn't help but think: This is the best looking cover they can come up with? Did that woman have to be on the cover of the GRFF magazine? Why not just get a whole new concept for a title page? I'm sure there are many people - probably even in this class - that can create something better than that. No offense to the girl on the cover too, but I don't find her attractive at all.
I was watching television this past weekend and thought about the material we studied so far. After going through all the advertisements we studied, I started to see the different techniques that are used in all these commercials. Usually, I would watch commercials and not care what goes on when these advertisements try to promote their products. I was watching a television program - I forgot which one - and there were probably about 5 commercials that aired. It's sometimes hard to label which technique they had used; they are subjective to the viewer. Among the five, I remember seeing a compare and contrast example, with the Fido commercial that has the animals and the people with the same hairstyle. I also saw the Tide commercial with Kelly Ripa, which is another compare and contrast example. Her arms are too muscular for my tastes in that commercial. Anyway, it seems like the compare and contrast example is very common on television.
Friday, September 19, 2008
Goo - Gui - Gu
by Kelly McGregor
Watching the 'creative director' at Starbucks this morning I couldn't help but notice how the three espresso shots going into my triple-grande-nonfat-latte (the only way I can function before 8am) stuck together, until absolving into gooey goodness in a cup.
The Thursday evening class thus far has proved interesting, in particular learning how different people view the creative process, and observing how our different group personalities are going to mesh over our time working together. Being in a class setting at all is so different from the studio setting I am accustomed to working in, then add in my resistance to using digital design tools until production is under way and you have a formula that doesn't mesh well with the surrounding GUI users. But in the end collaboration is the key and we will all learn to work together to create a final piece we are each happy with.
The GRFF project is interesting. Last night I spent some time discussing with a friend why the GRFF marketing team would decide to portray a pseudo-glamazon image, and we both agreed it doesn't make sense for the theme of the festival. The KW/Cambridge affluent residents are increasingly involved in the local art scene, as evidenced by the sold-out plays I have been grovelling to get tickets to recently. The university student audience is increasingly aware of local and independent talent, as evidenced by my many friends and enemies who sell out show after show at the Starlight, Gig Theater or Boathouse - and the ever increasing resistance to corporate culture. Add in the festival leader's vision of a film festival "for the people" and it seems increasingly that he is, unfortunately, moving in the same direction as the TIFF team followed to get where they are today. So perhaps our GRFF project can take on a less Hollywood-oriented perspective, and grasp onto reality.
But I digress. Digesting a bottle of wine after class may not have been the best idea, but many GU-related jokes were made and are being followed up on with a GU-photoshoot this afternoon. Just to clear up the lack of information on the internet as to what this stuff actually looks like.
Watching the 'creative director' at Starbucks this morning I couldn't help but notice how the three espresso shots going into my triple-grande-nonfat-latte (the only way I can function before 8am) stuck together, until absolving into gooey goodness in a cup.
The Thursday evening class thus far has proved interesting, in particular learning how different people view the creative process, and observing how our different group personalities are going to mesh over our time working together. Being in a class setting at all is so different from the studio setting I am accustomed to working in, then add in my resistance to using digital design tools until production is under way and you have a formula that doesn't mesh well with the surrounding GUI users. But in the end collaboration is the key and we will all learn to work together to create a final piece we are each happy with.
The GRFF project is interesting. Last night I spent some time discussing with a friend why the GRFF marketing team would decide to portray a pseudo-glamazon image, and we both agreed it doesn't make sense for the theme of the festival. The KW/Cambridge affluent residents are increasingly involved in the local art scene, as evidenced by the sold-out plays I have been grovelling to get tickets to recently. The university student audience is increasingly aware of local and independent talent, as evidenced by my many friends and enemies who sell out show after show at the Starlight, Gig Theater or Boathouse - and the ever increasing resistance to corporate culture. Add in the festival leader's vision of a film festival "for the people" and it seems increasingly that he is, unfortunately, moving in the same direction as the TIFF team followed to get where they are today. So perhaps our GRFF project can take on a less Hollywood-oriented perspective, and grasp onto reality.
But I digress. Digesting a bottle of wine after class may not have been the best idea, but many GU-related jokes were made and are being followed up on with a GU-photoshoot this afternoon. Just to clear up the lack of information on the internet as to what this stuff actually looks like.
Wednesday, September 17, 2008
Do not design for you - Katrina
That section "Space" is interesting for desires because it begins talking just about the use of space to communicate, and then it really focuses on what the principles about space for designers specifically. "As service providers hired to solve others' problems, the designer usually loses these disagreements. The solution? To make design decisions that are defendable and logically explainable as solutions to real problems?" was a quote that really stuck our for me. I am also taking an electronic imaging course as well and one of my classmates was told by our instructor to remove an element she hand placed in the background because it caused the image to look messy although the girl did not feel that way. That course IS a fine arts course, and even there there was an obligation to comply with the desires of your 'client', in that example the professor. I guess, after witnessing that, I can understand why it is more beneficial and efficient to make logically and easily explainable design choices because your job is to meet someone's need, not appease your artistic curiosity.
Monday, September 15, 2008
White Space and Apple - S.
When reading Alex White's chapter on Space the first thing which popped into my head when thinking about white space was Apple.
So what kind of message does this white space send to consumers?
As White indicates: Space is created when a figure is place into it. (17)
I think that by placing the product or representation of the product (the young Mac guy) into the foreground, the white space is used to create this blank and infinite background into what appears to be "nothingness" beyond the product, which could be telling the viewers that there is nothing else important for you to look at except what is right in front of you. Everything other product is obsolete and does not compare to the amazing Apple product being placed in front of you.
However, the white space could also be seen as endless possibilities. Because we are unable to see any depth from the white space, it creates an appearance of the product just floating in this endless possibilities of what Apple will come up with next.
Thursday, September 11, 2008
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