Still in the process of working with my subvertisement, but I just wanted to post an advertisement that caught my attention. It stood out among all the other advertisements placed on Dundas Square.


















It's pretty neat. A ladder going down, making it look like someone climbed down the ladder to take a drink out of the glass bottle of Coke.

PeMA Take Two

I changed'er slightly. I had it saved as a pdf so this is a cropped screen capture.

Katrina

I settled on doing the World of Warcraft subvertisement, but I unfortunately have yet to get it done because I had another essay that was due today and a presentation that was yesterday.

Luckily, extensions were given to me until Friday night. There is a 1% deduction for every late day, I think? I'll double check that.

Seems as if today's the last day of class for this course. I can safely say that I thoroughly enjoyed the course and its content. There should be more courses like this available in the university.

Schiavi del Lusso

... here is my final remix ad. The headline reads "Slaves of Luxury", which accurately describes the conditions faced by the workers manufacturing luxury goods, and is also a subversion of the Marchesa name, which means noblewoman.

(My essay is on unethical labor practices in the luxury goods industry.)

I'm in Paris (working).
I went to Nanterre yesterday, where the May 1968 events began. Didn't find any inspiration for my paper though.
Flying back tonight, hopefully I can find inspiration for my paper on the plane ... eek.
-Kelly

Revision for Subvertisement

I am still totally stumped on redoing my subvertisement. I should be able to figure it out tonight though for sure, I seriously do not have enough time to be slacking off on this thing. The first subvertisement didn't go that well; it just did not have enough depth in it. It was simply a naked woman with oranges as breasts. That's all it was, plain and simple. Can't get anywhere with that kind of ad, especially when you have to write an 8-10 page essay on it.

I came up with two ideas. The first idea is with the video game, Warcraft.
What I planned to do is have the logo and image of the fictional Warcraft character. It was the game of the year back then, but instead of having the "Game of the Year" words on the box of the game, I would replace it with "Drug of the Year" or replace it altogether and put "It'll Fuck up Your Life" or something along those lines.
The second idea involves the Honda Civic vehicle.
The car has become notoriously infamous for having the reputation of being the most stolen car in North America. I want to think of something that would make fun of this product. Currently, I'm thinking of an image a Honda Civic without a door on the drivers side. Or possibly an image of a person in the process of breaking into the car.

Wish me luck. I wish myself luck, this is going to be toughhh.

By the way, great post about us complaining regarding our daily endeavors, Katrina. It kind of set me in a more appreciative mood after I read that. However, we're humans and we always have to find something to complain about. Nothing can be perfect in our lives.

Animals and Humans

I just finished reading an article for our final essay, and the different theories regarding the moral treatment of animals are really interesting. I think one of the things that is frustrating me about my topic is that the theories used for the discourse about whether vegetarianism as morally correct treatment of animals all kind of contradict themselves. For example, from a utilitarian perspective the article talks about how not killing animals, if the purpose would simply be for taste, is moral because it would allow for more utility than killing them. However, it also argues, that between a dog dying and a human dying, a human should be the one who lives because of the greater amount of utility. However, this is all reasoning from the perspective of humans because I am sure dogs would consider a living dog and a dead human to be of greater utility.

I don't know. I am of the opinion that humans are exceptional beings. And furthermore, that humans are meant to eat meat (just like other animals are meant to eat meat). I guess if people are going argue on behalf of the animals, I would like an example of a theory the consideration of animals equal to humans, but I still haven't seen one that doesn't demonstrate within itself that humans have greater entitlement.

I'm not anti-vegetarian, I'm just not vegetarian. If you have thoughts on this please comment. I like know other opinions.

That's interesting about the the vicious business cycle. It's kind of like you're saying it's all about perspective. I was just talking to someone about how the main things I complain about these days are schoolwork and missing my boyfriend who lives 2 1/2 hours away. So really, I only complain about struggles that result from being privileged. A statistic I've heard is that if you attain a university degree you are part of the "top 1%" of the world. On top of that, we go to the best university in Canada according to Maclean's. Having a boyfriend isn't that bad either - I would rather have him in my life than not. So really, who am I to complain, that the things that make my life better don't make my life perfect? I am not in the sex trade or starving, etc.

I think the vicious cycle actually has a lot to do with humans believing they are entitled to the things they want! If we don't get what we want we complain and work to get that, and when what we wanted isn't perfect we complain even more. Humans need to find satisfaction in things other than wants, and think less of their desires for more.

Also, in regards to your blurb about exploitation, I just wanted to make a comment about slaves and masters. I agree that the slave trade (the British or American one) was awful. Clear examples of disregarding the value of a human. But even within slave-master relationships there this does not have to be the case. Although understanding the value of a human will probably lead people to release slaves. When a slave is bound to a master, perhaps because the slave owes a debt he/she cannot pay, a master can treat a slave respectfully while he/she fulfills the duties of a slave. And a slave can respect a master as a caring employer. This is actually discussed in the Bible (Ephesians 5). My point in saying this is that it is not the nature of a relationship that dictates how we treat people. Individuals decide whether they want to take advantage of other people. In my opinion, the only way to correct individuals is to correct their individual attitudes, not change societal structure. I think one problem that people run into when they try to change the world is they underestimate how much change needs to start internally.

figure this

I've got this stuff down
(Randy Harris tried to kill me with it last term, unsuccessfully)
Maybe I will get better than a 1 on the quiz this week? ha.

Chalking in Toronto

Cossette chalks one up for Santa Claus

November 14, 2008 | Marketing Magazine

Torontonians have reserved seating along the city’s sidewalks when Santa Claus comes to town this Sunday, thanks to a chalk art campaign from Cossette Communication-Marketing.

The agency took to the sidewalks in anticipation of the city’s annual Santa Claus Parade, placing chalk outlines of lawnchairs and the message, “Lawnchair Parking Only,” at key points along the parade route.

The agency wanted to do something that was more intrusive than traditional media, said Dave Douglass, creative director at Cossette.

“There are a lot of people in the neighbourhood that walk that way [the parade route] every day...so we were trying to get people where they live,” he said.

The campaign is supported by wild postings in high-traffic areas along the parade route. The Santa Claus Parade ads show a glass of milk and cookies on a city sidewalk, a stocking draped over a bicycle parking space and a poster with the headline: “He sees you when you’re cheering.”

“The Santa Claus Parade is a great Toronto tradition that comes alive on the city’s downtown streets, so it seemed appropriate to use those same streets as a medium to promote the event,” added the campaign’s art director, Josh Day, in a release.

A viscious business cycle

by Kelly McGregor

The dispersion of wealth around the world has, obviously, created a great segregation of the social classes. The beginnings of a revolution are underway in the U.S., but this won't have the global impact needed to reform Chinese labor practices.

However, it's important to ask - is having a job, even if it is a grossly underpaid job in poor working conditions, better than having no job at all? Is having a leaky roof overhead better than having no roof at all? Perhaps the working conditions are horrendous compared to the state-of-the-art computing technology I am using as I gaze out my office window over a little man-made lake, but perhaps their job conditions are better than the alternatives available to them?

Every nation started somewhere. Naomi Klein can criticize all she wants, but there was once underpaid, slave labor going on in the neighborhood where she lives (or at least says she lives at the time No Logo was published). People recognized they deserved to be treated better, rose up and fought for better and better working conditions, and eventually became so greedy that they are currently putting Detroit's Big 3 out of business.

If China (or any underdeveloped nation) can develop a compromise, building an environment that allows it's people live comfortably and happily without leading to a culture that continuously wants more, they may be able to avoid this viscous business cycle.

Unfortunately, it appears to be too late for China, as cities like Hong Kong and Shanghai move more towards a North American mentality every day. Once Chinese workers experience this inevitable movement, perhaps Nikes will next be manufactured in the deserts of Africa.

OPI Remix

After doing a bit of research, I discovered that there aren't any real dangers or negative health side effects when using nail polish so I decided to go with the approach to encourage the audience that they don't really need to use nail polish and I am trying to promote natural beauty...Let me know what you think.

PeTA/PeMA

The next is mocking PETA (People for the Ethical Treatment of Animals) promotions - particularly the commercial that says "Animals are People too".

Sorry to all vegetarians in the class. I want to make fun of you guys. It was just the easiest social statement to make.

NIKE/Sweatshop

Original:








New:

This is going to be a waste of blog post space.
But.. I can't help but laugh at the photo, Kelly.

AHAHAHHAHAHA!

Anyway, here's mine. Were we not supposed to add words to our subvertisement?

Marchesa Remix

by Kelly McGregor

I have also been having difficulty applying a subverting technique to my ads ... well not so much coming up with ideas, just coming up with an idea that I am happy with.

But, here is what I have. As my original ads were very simple, using the 'say it without words' technique, i have done the same here. But I don't know how the theories we have studied really apply to this, so the essay is going to be difficult to write.

Freshly Squeezed

I came up with a few ideas to subvertise, but I couldn't get settled with one of them.
However, after more careful thinking, I came up with the conclusion that sex jokes capture people's attention. With Tropicana, I thought about the different ways in that sex can be related to orange juice, or the company itself.

It would be difficult to come up with something fresh without anything to build up on, so I took existing catch phrases that already existed from Tropicana and decided to work things from there. I took "Freshly Squeezed" as one of their catch phrases and decided to revolve a sex joke around it.

Freshly Squeezed.
Sex.

I think most of you know where I'm going with this.

Pomegrante Campaign

After completing our GRFF campaign assignment I have been keeping my eyes open for a campaign using the ambigious marketing technique but was unable to find one...until now =)

I stumbled across this article in the Globe and Mail about a website advertising a non-existent phone which eventually leads people to the website about Nova Scotia...
http://www.theglobeandmail.com/servlet/story/RTGAM.20081110.wnsad1110/BNStory/National/home

I didn't think that a province like Nova Scotia would use this marketing style but I guess that is what makes it even more effective...and also their media coverage probably draws in even more attention to their site.

Here is a link to their site..its really neat but a little slow...check it out:
http://www.pomegranatephone.com/

Worth Jamming

On my drive back into town this evening I was listening a news radio show which was discussing the sponsorship of alcohol companies at Nascar.
The caller to the show was talking about his struggle with alcoholism and how he was disappointed at the companies like Jack Daniels who are sponsoring Nascar drivers.

He went on to discuss that tobacco companies have been banned as sponsors because of the influences on younger Nascar fans, however he pointed out that instead of tobacco sponsors, now the cars were driving around with huge logos of Jack Daniels and other alcohol companies.

After reading Klein's chapter on Cultural Jamming and also thinking about how to remix my posters, I have started to become aware of the dangers which certain advertising may have on the younger audiences. As the target market for Jack Daniel could well be the average Nascar fan...what does this brand convey to a younger boy or girl who enjoys watching the race and his/her favourite driver just so happens to be plaster with Jack Daniels....Drink Jack and Drive Real Fast!
A scarier thought for me is...what if these alchol companies are actually trying to target the younger audiences into drinking?

Any ideas?

Hey guys I find that my posters are really hard to think up a social statement for. I'm posting them for feedback. I may have to focus on a different product!

No Logo layout

by Kelly McGregor

Below is my layout for a section of Naomi Klein's No Logo. It is a two-page magazine spread.

Nike/Starbucks

I'm having problems posting images on this blog for some reason on my laptop. I'll try to post these images when I have a chance to get on another computer.

We were supposed to take a paragraph from Klein's article and make it into a design like you would see in a magazine. I chose to do a paragraph that talked about Starbucks and Nike. I'll get the image up tomorrow when I get the chance.

EyeC.ca chalking

Here's the pictures I took of our chalking efforts ...

ergh

The colour was changed somehow, but it's late so. I am going to keep this.

Ads

I completely keep forgetting that we have to post on this blog, and this just adds on to the amount of work that we have to do for this course. There's quite a lot that is demanded in this course; I hope that we're all rewarded with a decent mark when we finish this course.

I used Tropicana as my advertisement after I finished drinking my glass of orange juice and thought about how it would be a good idea to work with.

Kickstart Drafts

Here are my KickStart draft ads for O.P.I. nailpolish.
- Sarah

Marchesa - ad #1

by Kelly McGregor

This ad is for Marchesa, a womenswear designer. It is a two-page ad, that would both be featured on the right side of a magazine. ie. you would view page 1, then flip the page and view page 2.






And ad #2 is an artist sketch.


by Kelly McGregor

Chairlifts...

Recuperation

by Kelly McGregor

Over the past 4 days while I have been sick, in and out of consciousness, I haven't been doing too much in-depth analysis of anything for this class, or anything at all for that matter. But I have been re-reading a book from a few years ago, Dana Spiotta's "Eat the Document". Not to be confused with Bob Dylan's documentary, Eat the Document tells the story of a group who stages protests against the Vietnam war. When one protest goes wrong, they assimilate into suburban life never to be heard of again. Contrasting the stark reality of the 70's underground movement with the often idyllic remembrance it receives, Eat the Document depicts a group whose beliefs are clearly rooted in the Situationist Internationale - and if you are interested in that sort of thing, you should look this book up.

Sharpie Ad

I didn't save my Sharpie-Ad, but my advertisement showed a bald Britney Spears that had black marker linings on her head. The other photo of bald Britney had Sharpie linings, except it was done in a more complete way. I used the Contrast and Comparison technique.

The catch slogan was: "Look Sharp. Stay Sharp."

Anyway, the GRFF campaign is almost done. Looks as if many groups got into a bit of trouble with advertising their campaigns. Some groups have a few viral marketing problems. As a group, we're going to give our strategies one more go, except we're going to change the location at where we do it at.

My Sharpie Ad

by Kelly McGregor

Here is the Sharpie ad I created in class. Interesting that I considered myself to be in a very, very bad mood last Thursday and this is what I came up with.

Obviously, this is repetition.

First Lollipop Handout Session

Here are some pictures that we took during our lollipop outing.

My take on the Sharpie Ad S*

Here is my poster using the compare and contrast kickstart method

Same IP Address

We should definitely talk to our prof about the fact that the comps in all the libraries have the same IP Address. It's good for his own knowledge because it will let him know that just because the same IP addresses visited the site doesn't mean that it was the same person or even the same computer AND! If there is a group getting hits by numerous IP addresses, those hits were most likely not coming from people on campus. Interesting!
Should we tell him in person at class today or shoot him an email?
Katrina

Get on those film blogs!

Hey, guys.
So I think we have permission to be impressed with ourselves because we got a bunch of hits yesterday! YAY! Anyway...I was looking at the referring sites, and it looks like those blogs people have been posting on are helping a lot because even though only like 1 or 2 people are going, those numbers add up, and it really is cheap and easy advertising! So ya...I am going to see what else I can do.
Katrina

PS We should maybe think about corresponding on this blog more often since we email back and forth so much, and yet our communication on this blog is what our teacher is interested in!

Good job today guys

by Kelly McGregor

The mission tonight went well - good work! I am still laughing over the grumpy caf lady in the SLC who came storming after me!

The hits aren't exactly rolling in at the moment, it's actually proving harder than I expected - but we're getting there and we'll keep pushing forward. I have posted up on a few web boards to get people to visit as well, so we'll see how that tactic goes.

Obviously coming from working full-time for the past three years at a real-world advertising agency I am having some problems swallowing the dirty tactics a couple of the groups are using. I would really prefer to see the class forced to deal with the business ethics that go along with working in the industry. But at the same time I have no problem declaring war, so let's kick their asses!

The Candy Mission

We all just came back from the first marketing strategy and plan. It seems as if the strategy involving the candy worked well. We met up at the SLC and proceeded to hand out candies to random people, especially people with laptops. We all dressed up for this occasion as well; we all wore white dress shirts, blue jeans, red/black shoes, red hats, and black ties. I thought at first that it would be a real corny idea, but we actually looked pretty sophisticated while handing out the candy. I hate to admit it, but good idea Sarah.

Anyway, the responses we got from the random people that we handed out candy to were mixed, like we expected. Some people took the candy and said "thanks", while there were actually some people who refused and said "no thanks". Maybe they thought that there might have been some kind of hidden price they had to pay. For me personally, I wouldn't refuse free candy. Another thing that was real neat was that some people visited our site immediately right after receiving the candy. Inevitably, there were also probably some people that ignored the message that came with the candy and just took the candy.

It was pretty fun doing it, and it was funny to get the mixed responses that we got. Now that I really think about it, it's very difficult to get hits on our site because there was probably a good percentage of people that we gave the candy to who didn't visit our site.

campaign launch

by Kelly McGregor

Our website is up and running.

I can't figure out why, but I am having a great deal of difficulty making the flash video link to the GRFF site. So for now the only link to the site is through the text link at the top of the page. I will work on this over Friday/Saturday when I have a chance and figure it out.

The campaign looks good - simplistic and to the point. Somewhat creepy, but intriguing enough that hopefully people will take a look.

Launch items

Since posters are a poor way of attracting significant attention anywhere on Campus, we decided on coming into contact personally. What better incentive for people to talk to us than candy? Well money I guess...but ya. Here's just some images of our lollies with our ad attached!
Also, I was just going to restate that we will not get a very good return if we are just handing out the suckers. People will eat them and not care about the message. We will have to be irritating and encourage people to tell us what they see at our site...so we will probably have to be charming. Ok that's it.

Launching the Campaign

We got together today to discuss our ideas and plans after receiving criticism from Prof. O'Gorman. It seems as if we didn't do our planning for the campaign right, and it's inevitably going to be a real tough mission to get everything right and in on time, especially when there's only two days remaining until we launch our domain. We have some good ideas that we all suggested and have agreed upon doing some select ideas. Katrina, I certainly hope no one reads our blog.. especially your post regarding a potential idea that may work =P.

We have a long way to go until our campaign launches, and it's already due in two days. Although there's still a lot to do, we should be able to launch it successfully. Since Kelly and I both attended Nuit Blanche over the weekend, we talked about the artwork that was on display and came up with some ideas. Time is very tight for all of us; Sarah and Kelly aren't available during lunch time. They are going to meet up tomorrow at 6PM to come up with some designs for our campaign while Katrina and I have class during that time.

Hopefully, everything goes according to schedule. We have a lot to do before we launch, and we'll cross our fingers that it will be successful.

Viral Advertising Idea

Hey guys.
My housemate was telling me about a time when she was helping Campus for Christ advertise their "Porn Nation" event (helping people get un-addicted to pornography). She and a friend staged a huge fight in the V1 cafeteria pretending that they were dating and she was getting mad at him for watching porn. They caused a big scene, yelling and such, and at the end my friend stormed out of the cafeteria, and the guy got up on a chair and yelled the details about the event!
I thought we could do something like this. We may talk about it and figure it is not worth the trouble, but since witnessing something like this is something most people would naturally tell their friends about I thought it would be a valuable viral advertising effort.
Thoughts?
Katrina

Viral Marketing

by Kelly McGregor

I feel pressured to blog, but I suppose that is the point of assigning a grade point to a blog.

From what I have heard, a lot of groups got off to a rocky start on their GRFF campaign. Which isn't a bad thing for us at least. But we do need to work on our campaign to make it more of a viral initiative than purely an advertisement. I have a few ideas around this that were inspired by a very late night/early morning at Nuit Blanche over the weekend. The art aspect certainly goes well with the films showing at GRFF, but it may be hard to pull off in KW ... we'll see.

A technical definition of viral marketing is "any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence." Note, this does not necessarily include AMBIGUITY. But if ambiguity is what we are to be graded on, I will certainly give you ambiguity ...

Fake Plastic Trees

Like Katrina was saying, we both got together when Kelly and Sarah in LA and England. We talked about our GRFF campaign and how our theme would be for it. We had a lot of random ideas in regards to how we were going to advertise our campaign. However, we knew that those ideas wouldn't be of any use if we didn't have a central theme.

When we meet on Thursday, we should be able to get a lot of our ideas finalized. Katrina and I settled on a few ideas that we were going to do for sure, as they were inexpensive and not too time consuming. Hopefully, Kelly and Sarah will agree with what we are going to do and that we would be on the same page with whatever ideas that we come up with.

It's going to be a busy day for me tomorrow, with three different meetings including the one with this group. I'm going to cross my fingers that everything will work out well tomorrow.

Unity in our campaign.

Hey!
Today only Adrian and I met up because the other two are away (Sarah: London Eng, Kelly: LosAng), and we basically tried to narrow down our list of campaign ideas and start to make them more focused. I won't get into them now (because apparently other groups are trying to find other groups' blogs) but we can over them Thursday at lunch. Kelly, will you be back? Anyway, I wasn't able to get a room in the Porter since there are no more rooms to book in the Porter (construction), so I was thinking we could just meet up in ML again.

Anyway...I was just going to say that after reading about unity in our text, I think it is important that we have unity among the different initiatives we're using to market GRFF! By having an overarching theme or unifying characteristic our campaign can seem more professional and be more transferrable if its easy to remember. That's all. Hopefully we'll all be there at 12:00pm on Thursday!

KA

Ideas!

Hey guys.

Sarah won't be at class tomorrow so we are going to share ideas tomorrow at 12:15 at the ML caf. While we're still brainstorming I was thinking we could try to think of different mediums (like the Pricken book suggested) that resonate especially to our fellow students. Things like hanging things in the trees, or sticking things between the Imprints or putting things where the bus schedules are. Or even just causing a scene one day. I don't know. I did the readings today, and I realized I was limiting advertising to print...so ya!

Also, Kelley and Adrian... I love what you guys did...(hehe reGUvinated is clever). But I'm pretty sure the criteria is just a picture of Gu on a background, and then a phrase that does a play on words. I like the stuff for sure tho.

Batman on GU

I had various ideas, but I decided to go out on a limb and make a humorous advertisement with one of the greatest comic book heroes of all time.

- Adrian

Gu ad - with whitespace

by Kelly McGregor

This was my original ad concept, which I still like. I think it effectively speaks to the Gu-consumer in a minimalistic design. Obviously the color in the photograph is a bit off, but I didn't spend too much time messing with it in Photoshop at this point.

mistakes

It's too late.
I meant I was having trouble with the lasso tool.

Can't Stop the Roc(tane)

I erased the background because I was lasso tool and I do not know why I thought i would just erase! Yeesh, decisions.

Gu Ad by KASK

Gu Ad -S.

They Call Me

Before I make my first post on this blog, I'd like to say that the title of each post I put will be the name of a song I'm listening to as I type.

The Sound Providers & Surreal - They Call Me

I didn't do as well as I had hoped on the quiz on Thursday night, even though it was all simple questions. I read everything, I guess I just didn't read hard enough. I came out after Thursday's class contemplating about whether or not if the film business in general is interesting to me. I enjoy films of course, and I also enjoy exploring the meanings and themes behind the films. Ken Nakamura, who spoke with us that night, had an interesting occupation and introduced us to several opportunities for us to participate in the GRFF. It would definitely be a memorable and productive experience, but I'm unsure if it will help me in terms of my future career.

While the class was looking over the covers of the GRFF, I couldn't help but think: This is the best looking cover they can come up with? Did that woman have to be on the cover of the GRFF magazine? Why not just get a whole new concept for a title page? I'm sure there are many people - probably even in this class - that can create something better than that. No offense to the girl on the cover too, but I don't find her attractive at all.

I was watching television this past weekend and thought about the material we studied so far. After going through all the advertisements we studied, I started to see the different techniques that are used in all these commercials. Usually, I would watch commercials and not care what goes on when these advertisements try to promote their products. I was watching a television program - I forgot which one - and there were probably about 5 commercials that aired. It's sometimes hard to label which technique they had used; they are subjective to the viewer. Among the five, I remember seeing a compare and contrast example, with the Fido commercial that has the animals and the people with the same hairstyle. I also saw the Tide commercial with Kelly Ripa, which is another compare and contrast example. Her arms are too muscular for my tastes in that commercial. Anyway, it seems like the compare and contrast example is very common on television.

Goo - Gui - Gu

by Kelly McGregor

Watching the 'creative director' at Starbucks this morning I couldn't help but notice how the three espresso shots going into my triple-grande-nonfat-latte (the only way I can function before 8am) stuck together, until absolving into gooey goodness in a cup.

The Thursday evening class thus far has proved interesting, in particular learning how different people view the creative process, and observing how our different group personalities are going to mesh over our time working together. Being in a class setting at all is so different from the studio setting I am accustomed to working in, then add in my resistance to using digital design tools until production is under way and you have a formula that doesn't mesh well with the surrounding GUI users. But in the end collaboration is the key and we will all learn to work together to create a final piece we are each happy with.

The GRFF project is interesting. Last night I spent some time discussing with a friend why the GRFF marketing team would decide to portray a pseudo-glamazon image, and we both agreed it doesn't make sense for the theme of the festival. The KW/Cambridge affluent residents are increasingly involved in the local art scene, as evidenced by the sold-out plays I have been grovelling to get tickets to recently. The university student audience is increasingly aware of local and independent talent, as evidenced by my many friends and enemies who sell out show after show at the Starlight, Gig Theater or Boathouse - and the ever increasing resistance to corporate culture. Add in the festival leader's vision of a film festival "for the people" and it seems increasingly that he is, unfortunately, moving in the same direction as the TIFF team followed to get where they are today. So perhaps our GRFF project can take on a less Hollywood-oriented perspective, and grasp onto reality.

But I digress. Digesting a bottle of wine after class may not have been the best idea, but many GU-related jokes were made and are being followed up on with a GU-photoshoot this afternoon. Just to clear up the lack of information on the internet as to what this stuff actually looks like.

Do not design for you - Katrina

That section "Space" is interesting for desires because it begins talking just about the use of space to communicate, and then it really focuses on what the principles about space for designers specifically. "As service providers hired to solve others' problems, the designer usually loses these disagreements. The solution? To make design decisions that are defendable and logically explainable as solutions to real problems?" was a quote that really stuck our for me. I am also taking an electronic imaging course as well and one of my classmates was told by our instructor to remove an element she hand placed in the background because it caused the image to look messy although the girl did not feel that way. That course IS a fine arts course, and even there there was an obligation to comply with the desires of your 'client', in that example the professor. I guess, after witnessing that, I can understand why it is more beneficial and efficient to make logically and easily explainable design choices because your job is to meet someone's need, not appease your artistic curiosity.

White Space and Apple - S.

When reading Alex White's chapter on Space the first thing which popped into my head when thinking about white space was Apple.

Regardless if it is the infamously clean white, the sleek black or one of the many vibrant colours...we still know that this use of white space can usually be linked to Apple.
So what kind of message does this white space send to consumers?
As White indicates: Space is created when a figure is place into it. (17)

I think that by placing the product or representation of the product (the young Mac guy) into the foreground, the white space is used to create this blank and infinite background into what appears to be "nothingness" beyond the product, which could be telling the viewers that there is nothing else important for you to look at except what is right in front of you. Everything other product is obsolete and does not compare to the amazing Apple product being placed in front of you.

However, the white space could also be seen as endless possibilities. Because we are unable to see any depth from the white space, it creates an appearance of the product just floating in this endless possibilities of what Apple will come up with next.

Sarah!

My Name Face

kelly's typographical portrait

Adrian's Portrait