Thursday, November 13, 2008

Freshly Squeezed

I came up with a few ideas to subvertise, but I couldn't get settled with one of them.
However, after more careful thinking, I came up with the conclusion that sex jokes capture people's attention. With Tropicana, I thought about the different ways in that sex can be related to orange juice, or the company itself.

It would be difficult to come up with something fresh without anything to build up on, so I took existing catch phrases that already existed from Tropicana and decided to work things from there. I took "Freshly Squeezed" as one of their catch phrases and decided to revolve a sex joke around it.

Freshly Squeezed.
Sex.

I think most of you know where I'm going with this.

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