The caller to the show was talking about his struggle with alcoholism and how he was disappointed at the companies like Jack Daniels who are sponsoring Nascar drivers.
He went on to discuss that tobacco companies have been banned as sponsors because of the influences on younger Nascar fans, however he pointed out that instead of tobacco sponsors, now the cars were driving around with huge logos of Jack Daniels and other alcohol companies.
After reading Klein's chapter on Cultural Jamming and also thinking about how to remix my posters, I have started to become aware of the dangers which certain advertising may have on the younger audiences. As the target market for Jack Daniel could well be the average Nascar fan...what does this brand convey to a younger boy or girl who enjoys watching the race and his/her favourite driver just so happens to be plaster with Jack Daniels....Drink Jack and Drive Real Fast!
A scarier thought for me is...what if these alchol companies are actually trying to target the younger audiences into drinking?
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