The colour was changed somehow, but it's late so. I am going to keep this.
Thursday, October 30, 2008
Ads
I completely keep forgetting that we have to post on this blog, and this just adds on to the amount of work that we have to do for this course. There's quite a lot that is demanded in this course; I hope that we're all rewarded with a decent mark when we finish this course.
I used Tropicana as my advertisement after I finished drinking my glass of orange juice and thought about how it would be a good idea to work with.
Thursday, October 23, 2008
Marchesa - ad #1
by Kelly McGregor
This ad is for Marchesa, a womenswear designer. It is a two-page ad, that would both be featured on the right side of a magazine. ie. you would view page 1, then flip the page and view page 2.
And ad #2 is an artist sketch.
by Kelly McGregor
This ad is for Marchesa, a womenswear designer. It is a two-page ad, that would both be featured on the right side of a magazine. ie. you would view page 1, then flip the page and view page 2.
And ad #2 is an artist sketch.
by Kelly McGregor
Recuperation
by Kelly McGregor
Over the past 4 days while I have been sick, in and out of consciousness, I haven't been doing too much in-depth analysis of anything for this class, or anything at all for that matter. But I have been re-reading a book from a few years ago, Dana Spiotta's "Eat the Document". Not to be confused with Bob Dylan's documentary, Eat the Document tells the story of a group who stages protests against the Vietnam war. When one protest goes wrong, they assimilate into suburban life never to be heard of again. Contrasting the stark reality of the 70's underground movement with the often idyllic remembrance it receives, Eat the Document depicts a group whose beliefs are clearly rooted in the Situationist Internationale - and if you are interested in that sort of thing, you should look this book up.
Over the past 4 days while I have been sick, in and out of consciousness, I haven't been doing too much in-depth analysis of anything for this class, or anything at all for that matter. But I have been re-reading a book from a few years ago, Dana Spiotta's "Eat the Document". Not to be confused with Bob Dylan's documentary, Eat the Document tells the story of a group who stages protests against the Vietnam war. When one protest goes wrong, they assimilate into suburban life never to be heard of again. Contrasting the stark reality of the 70's underground movement with the often idyllic remembrance it receives, Eat the Document depicts a group whose beliefs are clearly rooted in the Situationist Internationale - and if you are interested in that sort of thing, you should look this book up.
Monday, October 20, 2008
Sharpie Ad
I didn't save my Sharpie-Ad, but my advertisement showed a bald Britney Spears that had black marker linings on her head. The other photo of bald Britney had Sharpie linings, except it was done in a more complete way. I used the Contrast and Comparison technique.
The catch slogan was: "Look Sharp. Stay Sharp."
Anyway, the GRFF campaign is almost done. Looks as if many groups got into a bit of trouble with advertising their campaigns. Some groups have a few viral marketing problems. As a group, we're going to give our strategies one more go, except we're going to change the location at where we do it at.
The catch slogan was: "Look Sharp. Stay Sharp."
Anyway, the GRFF campaign is almost done. Looks as if many groups got into a bit of trouble with advertising their campaigns. Some groups have a few viral marketing problems. As a group, we're going to give our strategies one more go, except we're going to change the location at where we do it at.
Sunday, October 19, 2008
My Sharpie Ad
by Kelly McGregor
Here is the Sharpie ad I created in class. Interesting that I considered myself to be in a very, very bad mood last Thursday and this is what I came up with.
Obviously, this is repetition.
Here is the Sharpie ad I created in class. Interesting that I considered myself to be in a very, very bad mood last Thursday and this is what I came up with.
Obviously, this is repetition.
Thursday, October 16, 2008
Same IP Address
We should definitely talk to our prof about the fact that the comps in all the libraries have the same IP Address. It's good for his own knowledge because it will let him know that just because the same IP addresses visited the site doesn't mean that it was the same person or even the same computer AND! If there is a group getting hits by numerous IP addresses, those hits were most likely not coming from people on campus. Interesting!
Should we tell him in person at class today or shoot him an email?
Katrina
Should we tell him in person at class today or shoot him an email?
Katrina
Get on those film blogs!
Hey, guys.
So I think we have permission to be impressed with ourselves because we got a bunch of hits yesterday! YAY! Anyway...I was looking at the referring sites, and it looks like those blogs people have been posting on are helping a lot because even though only like 1 or 2 people are going, those numbers add up, and it really is cheap and easy advertising! So ya...I am going to see what else I can do.
Katrina
PS We should maybe think about corresponding on this blog more often since we email back and forth so much, and yet our communication on this blog is what our teacher is interested in!
So I think we have permission to be impressed with ourselves because we got a bunch of hits yesterday! YAY! Anyway...I was looking at the referring sites, and it looks like those blogs people have been posting on are helping a lot because even though only like 1 or 2 people are going, those numbers add up, and it really is cheap and easy advertising! So ya...I am going to see what else I can do.
Katrina
PS We should maybe think about corresponding on this blog more often since we email back and forth so much, and yet our communication on this blog is what our teacher is interested in!
Wednesday, October 15, 2008
Good job today guys
by Kelly McGregor
The mission tonight went well - good work! I am still laughing over the grumpy caf lady in the SLC who came storming after me!
The hits aren't exactly rolling in at the moment, it's actually proving harder than I expected - but we're getting there and we'll keep pushing forward. I have posted up on a few web boards to get people to visit as well, so we'll see how that tactic goes.
Obviously coming from working full-time for the past three years at a real-world advertising agency I am having some problems swallowing the dirty tactics a couple of the groups are using. I would really prefer to see the class forced to deal with the business ethics that go along with working in the industry. But at the same time I have no problem declaring war, so let's kick their asses!
The mission tonight went well - good work! I am still laughing over the grumpy caf lady in the SLC who came storming after me!
The hits aren't exactly rolling in at the moment, it's actually proving harder than I expected - but we're getting there and we'll keep pushing forward. I have posted up on a few web boards to get people to visit as well, so we'll see how that tactic goes.
Obviously coming from working full-time for the past three years at a real-world advertising agency I am having some problems swallowing the dirty tactics a couple of the groups are using. I would really prefer to see the class forced to deal with the business ethics that go along with working in the industry. But at the same time I have no problem declaring war, so let's kick their asses!
Friday, October 10, 2008
The Candy Mission
We all just came back from the first marketing strategy and plan. It seems as if the strategy involving the candy worked well. We met up at the SLC and proceeded to hand out candies to random people, especially people with laptops. We all dressed up for this occasion as well; we all wore white dress shirts, blue jeans, red/black shoes, red hats, and black ties. I thought at first that it would be a real corny idea, but we actually looked pretty sophisticated while handing out the candy. I hate to admit it, but good idea Sarah.
Anyway, the responses we got from the random people that we handed out candy to were mixed, like we expected. Some people took the candy and said "thanks", while there were actually some people who refused and said "no thanks". Maybe they thought that there might have been some kind of hidden price they had to pay. For me personally, I wouldn't refuse free candy. Another thing that was real neat was that some people visited our site immediately right after receiving the candy. Inevitably, there were also probably some people that ignored the message that came with the candy and just took the candy.
It was pretty fun doing it, and it was funny to get the mixed responses that we got. Now that I really think about it, it's very difficult to get hits on our site because there was probably a good percentage of people that we gave the candy to who didn't visit our site.
Anyway, the responses we got from the random people that we handed out candy to were mixed, like we expected. Some people took the candy and said "thanks", while there were actually some people who refused and said "no thanks". Maybe they thought that there might have been some kind of hidden price they had to pay. For me personally, I wouldn't refuse free candy. Another thing that was real neat was that some people visited our site immediately right after receiving the candy. Inevitably, there were also probably some people that ignored the message that came with the candy and just took the candy.
It was pretty fun doing it, and it was funny to get the mixed responses that we got. Now that I really think about it, it's very difficult to get hits on our site because there was probably a good percentage of people that we gave the candy to who didn't visit our site.
campaign launch
by Kelly McGregor
Our website is up and running.
I can't figure out why, but I am having a great deal of difficulty making the flash video link to the GRFF site. So for now the only link to the site is through the text link at the top of the page. I will work on this over Friday/Saturday when I have a chance and figure it out.
The campaign looks good - simplistic and to the point. Somewhat creepy, but intriguing enough that hopefully people will take a look.
Our website is up and running.
I can't figure out why, but I am having a great deal of difficulty making the flash video link to the GRFF site. So for now the only link to the site is through the text link at the top of the page. I will work on this over Friday/Saturday when I have a chance and figure it out.
The campaign looks good - simplistic and to the point. Somewhat creepy, but intriguing enough that hopefully people will take a look.
Thursday, October 9, 2008
Launch items
Since posters are a poor way of attracting significant attention anywhere on Campus, we decided on coming into contact personally. What better incentive for people to talk to us than candy? Well money I guess...but ya. Here's just some images of our lollies with our ad attached!
Also, I was just going to restate that we will not get a very good return if we are just handing out the suckers. People will eat them and not care about the message. We will have to be irritating and encourage people to tell us what they see at our site...so we will probably have to be charming. Ok that's it.
Tuesday, October 7, 2008
Launching the Campaign
We got together today to discuss our ideas and plans after receiving criticism from Prof. O'Gorman. It seems as if we didn't do our planning for the campaign right, and it's inevitably going to be a real tough mission to get everything right and in on time, especially when there's only two days remaining until we launch our domain. We have some good ideas that we all suggested and have agreed upon doing some select ideas. Katrina, I certainly hope no one reads our blog.. especially your post regarding a potential idea that may work =P.
We have a long way to go until our campaign launches, and it's already due in two days. Although there's still a lot to do, we should be able to launch it successfully. Since Kelly and I both attended Nuit Blanche over the weekend, we talked about the artwork that was on display and came up with some ideas. Time is very tight for all of us; Sarah and Kelly aren't available during lunch time. They are going to meet up tomorrow at 6PM to come up with some designs for our campaign while Katrina and I have class during that time.
Hopefully, everything goes according to schedule. We have a lot to do before we launch, and we'll cross our fingers that it will be successful.
We have a long way to go until our campaign launches, and it's already due in two days. Although there's still a lot to do, we should be able to launch it successfully. Since Kelly and I both attended Nuit Blanche over the weekend, we talked about the artwork that was on display and came up with some ideas. Time is very tight for all of us; Sarah and Kelly aren't available during lunch time. They are going to meet up tomorrow at 6PM to come up with some designs for our campaign while Katrina and I have class during that time.
Hopefully, everything goes according to schedule. We have a lot to do before we launch, and we'll cross our fingers that it will be successful.
Monday, October 6, 2008
Viral Advertising Idea
Hey guys.
My housemate was telling me about a time when she was helping Campus for Christ advertise their "Porn Nation" event (helping people get un-addicted to pornography). She and a friend staged a huge fight in the V1 cafeteria pretending that they were dating and she was getting mad at him for watching porn. They caused a big scene, yelling and such, and at the end my friend stormed out of the cafeteria, and the guy got up on a chair and yelled the details about the event!
I thought we could do something like this. We may talk about it and figure it is not worth the trouble, but since witnessing something like this is something most people would naturally tell their friends about I thought it would be a valuable viral advertising effort.
Thoughts?
Katrina
My housemate was telling me about a time when she was helping Campus for Christ advertise their "Porn Nation" event (helping people get un-addicted to pornography). She and a friend staged a huge fight in the V1 cafeteria pretending that they were dating and she was getting mad at him for watching porn. They caused a big scene, yelling and such, and at the end my friend stormed out of the cafeteria, and the guy got up on a chair and yelled the details about the event!
I thought we could do something like this. We may talk about it and figure it is not worth the trouble, but since witnessing something like this is something most people would naturally tell their friends about I thought it would be a valuable viral advertising effort.
Thoughts?
Katrina
Viral Marketing
by Kelly McGregor
I feel pressured to blog, but I suppose that is the point of assigning a grade point to a blog.
From what I have heard, a lot of groups got off to a rocky start on their GRFF campaign. Which isn't a bad thing for us at least. But we do need to work on our campaign to make it more of a viral initiative than purely an advertisement. I have a few ideas around this that were inspired by a very late night/early morning at Nuit Blanche over the weekend. The art aspect certainly goes well with the films showing at GRFF, but it may be hard to pull off in KW ... we'll see.
A technical definition of viral marketing is "any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence." Note, this does not necessarily include AMBIGUITY. But if ambiguity is what we are to be graded on, I will certainly give you ambiguity ...
I feel pressured to blog, but I suppose that is the point of assigning a grade point to a blog.
From what I have heard, a lot of groups got off to a rocky start on their GRFF campaign. Which isn't a bad thing for us at least. But we do need to work on our campaign to make it more of a viral initiative than purely an advertisement. I have a few ideas around this that were inspired by a very late night/early morning at Nuit Blanche over the weekend. The art aspect certainly goes well with the films showing at GRFF, but it may be hard to pull off in KW ... we'll see.
A technical definition of viral marketing is "any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence." Note, this does not necessarily include AMBIGUITY. But if ambiguity is what we are to be graded on, I will certainly give you ambiguity ...
Thursday, October 2, 2008
Fake Plastic Trees
Like Katrina was saying, we both got together when Kelly and Sarah in LA and England. We talked about our GRFF campaign and how our theme would be for it. We had a lot of random ideas in regards to how we were going to advertise our campaign. However, we knew that those ideas wouldn't be of any use if we didn't have a central theme.
When we meet on Thursday, we should be able to get a lot of our ideas finalized. Katrina and I settled on a few ideas that we were going to do for sure, as they were inexpensive and not too time consuming. Hopefully, Kelly and Sarah will agree with what we are going to do and that we would be on the same page with whatever ideas that we come up with.
It's going to be a busy day for me tomorrow, with three different meetings including the one with this group. I'm going to cross my fingers that everything will work out well tomorrow.
When we meet on Thursday, we should be able to get a lot of our ideas finalized. Katrina and I settled on a few ideas that we were going to do for sure, as they were inexpensive and not too time consuming. Hopefully, Kelly and Sarah will agree with what we are going to do and that we would be on the same page with whatever ideas that we come up with.
It's going to be a busy day for me tomorrow, with three different meetings including the one with this group. I'm going to cross my fingers that everything will work out well tomorrow.
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