After completing our GRFF campaign assignment I have been keeping my eyes open for a campaign using the ambigious marketing technique but was unable to find one...until now =)
I stumbled across this article in the Globe and Mail about a website advertising a non-existent phone which eventually leads people to the website about Nova Scotia...
http://www.theglobeandmail.com/servlet/story/RTGAM.20081110.wnsad1110/BNStory/National/home
I didn't think that a province like Nova Scotia would use this marketing style but I guess that is what makes it even more effective...and also their media coverage probably draws in even more attention to their site.
Here is a link to their site..its really neat but a little slow...check it out:
http://www.pomegranatephone.com/
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